Let the late-2012-release-date game of musical chairs commence.
THR is reporting that, while the film will still bow in NY and LA on December 19, Kathryn Bigelow’s much anticipated Osama Bin Laden manhunt picture, Zero Dark Thirty, will then be going into expansion on January 4, only to hit wide about a month after its debut, January 11.
Scrapping the original plan of dumping into theaters around the country on December 19, Sony appears to be giving it a platform release, lightening the load for the weekend of the 21st, which includes Jack Reacher, This Is 40, Amour, Not Fade Away, On The Road and The Impossible, with The Hobbit: An Unexpected Journey still fresh in theaters and Christmas week giving us yet another handful of prestige releases.
Personally, while I myself am upset that I won’t be able to see the film this calendar year, I must admit, it’s a smart choice. This process allows buzz to build, and the press machine for this picture is going to be admittedly fired up. Color this writer cautiously optimistic.