Talk about a way to go into a weekend.
With hype as bloated as humanly possible and expectations sky high, Paul Thomas Anderson’s The Master is simply the biggest and most anticipated film of the rest of this year. And now, we’ll be getting it a whole month earlier.
Originally slated to bow on October 12, The Weinstein Company has decided to allow the film to come out a whole month in advance, with a release now set for what seems like just days from now, September 14. This comes along with the announcement that another TWC release, Killing Them Softly from Andrew Dominik, will be moved back to October 19.
Personally, and I think I speak for the rest of the world in that, this is really great news. This has been one of the most talked about films of 2012, and with a few trailers, it’s become one of the most anticipated films in years. PTA is a master filmmaker and a truly beloved auteur, and one of the greatest American filmmakers we have today. Toss in a killer cast and a premise as controversial as the inspired-by-Scientology-story that we have in store for us here, and you’ve got this fall’s must-see film. The only question here is, why TWC sees skipping the fall festival circuit as a good strategy for a film like this. Save for a Fantastic Fest debut, the film will likely do no festival run this year, making for a really interesting strategy set here. But hey, we are getting it a month early, so festivals be damned.