Over the past few weeks, things have been heating up in the video rental wars, with Netflix and Blockbuster stealing a lot of the headlines.
Well, Redbox isn’t set to be outdone.
According to Home Media Magazine, Redbox is nearly a million Facebook “friends” in to its recent promotional outing. The new contest entailed giving each new “friend” on their Facebook page, a free one night rental.
The company has received more than 1,000,000 new “friends” during the past two weeks alone, and are staying strong.
Personally, I don’t know how to really take this news. Part of me knows that this is helping the company, as it introduces them to a wider audience now, but also, I can’t help but think that a ton of people are doing it only for the free rental. Maybe that’s just the part of me that wants to hate the company for what they stand for, but I do really think that this isn’t a statistic that holds much weight. Unless these are repeat users, then this is just a company shelling out free product to gain consumer awareness.
Source: Home Media Magazine
Joshua Brunsting
Born in Saugatuck, Michigan, Josh Brunsting has been a fan and lover of the medium that we call film since day one. Holding a degree in Journalism from Grand Valley State University in Allendale, MI, Josh has now turned his love of any and everything related to film into what will hopefully one day become a career, culminating in complete world domination. Josh is currently a writer for GeeksOfDoom.com, and even has time to plan his wedding, have a job at a local Starbucks, and take care of a golden retriever named O’Malley.