Over the past few weeks, things have been heating up in the video rental wars, with Netflix and Blockbuster stealing a lot of the headlines.
Well, Redbox isn’t set to be outdone.
According to Home Media Magazine, Redbox is nearly a million Facebook ‘friends’ in to its recent promotional outing. The new contest entailed giving each new ‘friend’ on their Facebook page, a free one night rental.
The company has received more than 1,000,000 new “friends” during the past two weeks alone, and are staying strong.
Personally, I don’t know how to really take this news. Part of me knows that this is helping the company, as it introduces them to a wider audience now, but also, I can’t help but think that a ton of people are doing it only for the free rental. Maybe that’s just the part of me that wants to hate the company for what they stand for, but I do really think that this isn’t a statistic that holds much weight. Unless these are repeat users, then this is just a company shelling out free product to gain consumer awareness.
Source: Home Media Magazine