I would say that it was a matter of time, but after films like The Dark Knight seemed to make IMAX theaters monetarily viable, it looked like they had seen their hay day. Well, that’s all about to change, or at least if AMC has anything to say about it.
According to Yahoo News, IMAX Corp. has said that they will be opening 15 to 25 new theaters nationwide, as a venture with movie theater giant, AMC. This would be in addition to the 104 IMAX theaters that are already agreed upon by the companies, with 79 of them already open, and 25 opening this year.
Personally, while I am rather vocal with my dislike for 3D, I’m a pretty big fan of IMAX. If films like The Dark Knight have proved anything, it’s that the giant screens do indeed and quite a bit of immersion to the film. While there have been controversy over the marketing of IMAX, and the differences between their theaters, I do really enjoy seeing a big, summer tentpole film in the giant IMAX format.
At least it’s not more 3D screens. For thank, I am thankful.