In a rather shock free move, Fox is set to follow the growing trend of studios putting a 28-day window on rental outlets.
The Wrap is reporting that the studio has come to an agreement with NCR Corporation on a 28-day delay on when the company’s Blockbuster Express kiosks will be getting copies of the studio’s films. NCR currently licenses more than 7,000 kiosks with the Blockbuster name on them.
The window will star with the November 30 release of Tom Cruise’s Knight And Day, and while that film shouldn’t be making anyone rush out to a Blockbuster kiosk, this is definitely an interesting move for a name that has only been two months into its filing of Chapter 11 bankruptcy. Studios around the world of film have been experimenting with this delay, and while more and more are starting to go through with this window, it’s interesting to note that DVD sales are still relatively low. It remains to be seen if this will help save either side of the deal, but at this point, it doesn’t look like this window is truly effecting DVD sales, which is why it was first implemented.
What do you think?
Source: The Wrap