No matter how much I unabashedly love the genius team of people behind Neflix, even the most blind acolyte of the video rental/streaming giant will admit that their streaming service isn’t quite the strongest that it really could be.
Even the very people involved with it know this.
According to Studio Briefing, Netflix CFO Barry McCarthy spoke at an investor’s conference in Chicago, and said that the streaming side of their brand isn’t quite living up to potential.
Now, while I don’t really agree with him all that much, as they have a massive collection of films that I absolutely adore (I currently have a full queue, if that means anything), I do understand where the idea is coming from. Yes, they have 30 or 40 plus Criterion releases. However, they also have a lot of less beloved films, and small indies that don’t quite deserve the title of Watch Instant viewable. This leaves the company in a conundrum.
McCarthy said that they could lower costs by moving to streaming only, but would also lose quite a lot of profits as the subscribers who have larger subscriptions would move to lower subscriptions that would still give them unlimited streaming.
So what is one to do? Personally, I hope more and more films make their way to Watch Instant, particularly those from the Collection, and while I expect that to happen, I don’t see it in any massive release. I see them coming in slow bursts like they are now, with other films leaving the service. At least for now.
What do you think?
Source: Studio Briefing