Steve Jobs Sees Apple TV As A Hobby, New Set Top Box To Debut At WWDC?

With the announcement of GoogleTV, a direct competitor with the likes of TiVo, Roku, and of course the set top box from the dominators of the world, Apple, called AppleTV, comes the responses from fans, analysts, and of course the heads of all the opposing companies.

The loudest voice is of course Apple CEO Steve Jobs, who recently came down from his kingdom in the heavens to speak at D8, and had this to say about his enemy known as GoogleTV:

‘The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. Ask TiVo, ask Roku, ask Google in a few months. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that’¦.The TV is going to lose until there’s a viable go-to-market strategy. That’s the fundamental problem with the industry. It’s not a problem with the technology, it’s a problem with the go-to-market strategy’¦.I’m sure smarter people than us will figure this out, but that’s why we say Apple TV is a hobby.’

Jobs continued to say that it was highly unlikely that Apple would partner with some sort of television provider, as it has for its iPhone, with AT&T. However much Jobs says the Apple TV is a hobby, a rumor floating around the web, as described by Engadget, points to the box becoming something wholly different.

According to sources, Apple plans to use internals from their iPad, along with a version of the iPhone OS to power the company’s next iteration of their set top box, which will set back consumers only $99. Also hinted at, is the fact that Apple will reportedly not have internal storage on the device, just streaming. It will have a limited, 16GB chunk of flash storage, but will be completely 1080p capable.

This streaming option, set to focus on the idea of ‘cloud storage,’ will not only be a distinct step away from the hobby model for Apple, but at just shy of 100$, it’s going to be one hell of a cost effective way to watch your favorite film or television show. Looks like Apple literally plans on taking over the entire world.

With WWDC happening next week where we’ll inevitably see the next iPhone, will the Apple TV finally get it’s deserved upgrade?

Source: New TeeVee / Engadget

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2 Comments

  • Steve Jobs says, “The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that.” Well Mr. Jobs, my name is Rob Shambro the CEO of ShambroWest Corporation, and I would like to introduce you to GenosTV and TVME. It can and IS being done right now, by us (Myself -SAVVIS, StreamSearch, Infinium, Mike West – IBM's Subject Matter Expert in Video Games and Multimedia and Kevin Bachus – the Co-Creator of XBOX).

    First, very few even understand what they are fighting for or even trying to build. They just know that they have to have a product or service that puts TV behind their name. Its Apples vs Oranges (no punintended of course) as we see the market's IPTV plays vs ours. First we created a new category, IPCABLETV. I want to introduce to you GenosTVâ„¢ and TVMEâ„¢, http://www.genos.tv We created a new category called IPCABLETV. There is a difference. We are the world's first BROADBAND CABLE TV PROVIDER. IPTV which everyone else is fighting over is normally ALWAYS IP VIDEO ON DEMAND and most of time the Googles and Apples of the world are talking about VIDEO with RIGHTS AND RULES. This content is usually individual television shows and Hollywood movies. Video with Rights and Rules has been stuck in the exact same spot for over 11 years, when it comes to IP delivery (See Below). I encourage everyone to fight over that space all they want, not interested. When you do “win” as a carrier: an AppleTV, a Roku, Amazon, Netflix, etc. you get old content that is on its last window of distribution or you get the right to sell last week's episode of “LOST” for $2.99. This is 2010, and the smartest minds in Content think this is what the people want? The user generated content, YOUTUBE esque, is more valuable to the consumer than the above scenario. Now let's go back to 1999.

    I, Rob Shambro in 1999 started StreamSearch.com, a search engine for audio and video targeting the A+ content of the movie studio and music industry. We took the high road like we always do and licensed the content from all of the usual suspects. The business model was to aggregate the raw multimedia URLs, add metadata so they can be searched, link to the referring page of the A+ content and then license out the database to other high traffic portals so that their users could search on multi media. However spidering the multimedia URL side of our business faded because content owners did not want us linking directly to the raw multimedia files since any attempt to monetize the media was lost because the banner ads were never seen. Hence the “HULU” model of today, for the most part ended up being the business model. We did do the First Ever Online Film and Music Festival with an awards ceremony at the Playboy Mansion which led to a relationship with Sundance to make the entire festival and voting available online. Unfortunately StreamSearch got caught up in the dot com crash later that year.

    Then along came YOUTUBE — USER GENERATED CONTENT. THIS CONTENT WON ONLINE VIDEO!! Who would think that so many people would have created so many videos and uploaded them under a single roof. We never saw that coming. HULU today is doing exactly what I and StreamSearch did in 1999. They are spending TONS of money to do it and the studios are stricter than ever. 11 years and a new business model has not surfaced for A rated IP video, amazing. The worst part is that after all of this effort no one is making any real money. Not one soul I know would buy last week’s episode of a network sitcom.

    ShambroWest, the parent of GenosTV and TVME, is about to revolutionize IPCABLETV and we have a strategy for both sides of the IP CABLE TV coin. We are going to help cable TV migrate smoothly to IP delivery. ShambroWest has two plays: 1. Traditional Cable TV = GenosTV, a Global Cable Company using IP for delivery: We are licensing 12,000 traditional cable TV channels from around the world to be offered for subscription on the Genos CLOSED CABLE TV NETWORK. We transcode the channels on the fly and deliver the feed to a subscriber when they want to watch that particular channel assuming they subscribed to the cable channel. All Genos content is continuous play.

    1. Buy the Genos Cable Box Anywhere in the World for under $100 dollars
    2. Connect the box to your television and a broadband Internet connection
    3. Signup for the Genos service – $7.95 per month
    4. Pick your language
    5. Next select and subscribe to JUST the channels you want to watch. Yes! We intend to unbundle cable television!
    6. LASTLY, THANK THE BOXâ„¢….. For saving you over 60% per month

    From the cable network perspective: They are provided with complete and utter visibility into THIER subscribers. The channels that are in demand will be able to charge more. Genos is worldwide, allowing the network to sell in places never imagined. The networks that will fight this are the ones that rely on being bundled and forced upon the consumer.

    2. Secondly, we have TVME. It allows anyone in the world to create their own television channel for free. It comes in 3 flavors: Home, Business and Celebrity

    Read Yesterday's press, Forbes: http://www.forbes.com/feeds/prnewswire/2010/06/

    This is the YouTube play for CableTV. Back to the original scenario, how are we going to win the BROADBAND IPTV PLAY? We are aggregating Traditional Cable TV and our TVME will be building up the user generated channels.

    HULU is to YouTube is to IPTV. as Genos is to TVME is to IPCABLETV. In the past, the user generated content WON THE ONLINE VIDEO GAME. Will TVME WIN? People get your video cameras ready, get creative and start filming.
    ShambroWest owns both plays in the IPCableTV everyone else is bringing online video or Hollywood Movies to the TV. Hollywood has been stuck for the past 11 years and they are still fighting the Internet. We aim to try to make sure the Cable Networks don’t get stuck for the next 11 years. If they do, TVME and the people will build it and just maybe, there will be tens of new movie stars, new channels, freedom of speech and new celebrities will be born. Hundreds of new channels will take the place of their television counterparts and GenosTV is willing to implement an XM type strategy for TV but we prefer both; our favorite television channels and the TVME creations from upcoming producers and TV types around the world!!!

    At least we have a plan, a vision and are giving it every ounce of energy to try to make something right for the people. They, WE, are the ones that have been paying for content our entire lives that we do not want to watch. Genos will win and we ask for your support. Genos creates tens of thousands of jobs but disrupts many disrupting needing industries. The company has 7 patents, THE CYCLOPS REMOTE CONTROL (awesome! Available xmas) and tons of very very cool features but we will save that for next time.

    Thank you for your time and consideration.

    Regards,

    Rob Shambro
    Chairman/CEO
    [email protected]

  • Steve Jobs says, “The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that.” Well Mr. Jobs, my name is Rob Shambro the CEO of ShambroWest Corporation, and I would like to introduce you to GenosTV and TVME. It can and IS being done right now, by us (Myself -SAVVIS, StreamSearch, Infinium, Mike West – IBM's Subject Matter Expert in Video Games and Multimedia and Kevin Bachus – the Co-Creator of XBOX).

    First, very few even understand what they are fighting for or even trying to build. They just know that they have to have a product or service that puts TV behind their name. Its Apples vs Oranges (no punintended of course) as we see the market's IPTV plays vs ours. First we created a new category, IPCABLETV. I want to introduce to you GenosTVâ„¢ and TVMEâ„¢, http://www.genos.tv We created a new category called IPCABLETV. There is a difference. We are the world's first BROADBAND CABLE TV PROVIDER. IPTV which everyone else is fighting over is normally ALWAYS IP VIDEO ON DEMAND and most of time the Googles and Apples of the world are talking about VIDEO with RIGHTS AND RULES. This content is usually individual television shows and Hollywood movies. Video with Rights and Rules has been stuck in the exact same spot for over 11 years, when it comes to IP delivery (See Below). I encourage everyone to fight over that space all they want, not interested. When you do “win” as a carrier: an AppleTV, a Roku, Amazon, Netflix, etc. you get old content that is on its last window of distribution or you get the right to sell last week's episode of “LOST” for $2.99. This is 2010, and the smartest minds in Content think this is what the people want? The user generated content, YOUTUBE esque, is more valuable to the consumer than the above scenario. Now let's go back to 1999.

    I, Rob Shambro in 1999 started StreamSearch.com, a search engine for audio and video targeting the A+ content of the movie studio and music industry. We took the high road like we always do and licensed the content from all of the usual suspects. The business model was to aggregate the raw multimedia URLs, add metadata so they can be searched, link to the referring page of the A+ content and then license out the database to other high traffic portals so that their users could search on multi media. However spidering the multimedia URL side of our business faded because content owners did not want us linking directly to the raw multimedia files since any attempt to monetize the media was lost because the banner ads were never seen. Hence the “HULU” model of today, for the most part ended up being the business model. We did do the First Ever Online Film and Music Festival with an awards ceremony at the Playboy Mansion which led to a relationship with Sundance to make the entire festival and voting available online. Unfortunately StreamSearch got caught up in the dot com crash later that year.

    Then along came YOUTUBE — USER GENERATED CONTENT. THIS CONTENT WON ONLINE VIDEO!! Who would think that so many people would have created so many videos and uploaded them under a single roof. We never saw that coming. HULU today is doing exactly what I and StreamSearch did in 1999. They are spending TONS of money to do it and the studios are stricter than ever. 11 years and a new business model has not surfaced for A rated IP video, amazing. The worst part is that after all of this effort no one is making any real money. Not one soul I know would buy last week’s episode of a network sitcom.

    ShambroWest, the parent of GenosTV and TVME, is about to revolutionize IPCABLETV and we have a strategy for both sides of the IP CABLE TV coin. We are going to help cable TV migrate smoothly to IP delivery. ShambroWest has two plays: 1. Traditional Cable TV = GenosTV, a Global Cable Company using IP for delivery: We are licensing 12,000 traditional cable TV channels from around the world to be offered for subscription on the Genos CLOSED CABLE TV NETWORK. We transcode the channels on the fly and deliver the feed to a subscriber when they want to watch that particular channel assuming they subscribed to the cable channel. All Genos content is continuous play.

    1. Buy the Genos Cable Box Anywhere in the World for under $100 dollars
    2. Connect the box to your television and a broadband Internet connection
    3. Signup for the Genos service – $7.95 per month
    4. Pick your language
    5. Next select and subscribe to JUST the channels you want to watch. Yes! We intend to unbundle cable television!
    6. LASTLY, THANK THE BOXâ„¢….. For saving you over 60% per month

    From the cable network perspective: They are provided with complete and utter visibility into THIER subscribers. The channels that are in demand will be able to charge more. Genos is worldwide, allowing the network to sell in places never imagined. The networks that will fight this are the ones that rely on being bundled and forced upon the consumer.

    2. Secondly, we have TVME. It allows anyone in the world to create their own television channel for free. It comes in 3 flavors: Home, Business and Celebrity

    Read Yesterday's press, Forbes: http://www.forbes.com/feeds/prnewswire/2010/06/

    This is the YouTube play for CableTV. Back to the original scenario, how are we going to win the BROADBAND IPTV PLAY? We are aggregating Traditional Cable TV and our TVME will be building up the user generated channels.

    HULU is to YouTube is to IPTV. as Genos is to TVME is to IPCABLETV. In the past, the user generated content WON THE ONLINE VIDEO GAME. Will TVME WIN? People get your video cameras ready, get creative and start filming.
    ShambroWest owns both plays in the IPCableTV everyone else is bringing online video or Hollywood Movies to the TV. Hollywood has been stuck for the past 11 years and they are still fighting the Internet. We aim to try to make sure the Cable Networks don’t get stuck for the next 11 years. If they do, TVME and the people will build it and just maybe, there will be tens of new movie stars, new channels, freedom of speech and new celebrities will be born. Hundreds of new channels will take the place of their television counterparts and GenosTV is willing to implement an XM type strategy for TV but we prefer both; our favorite television channels and the TVME creations from upcoming producers and TV types around the world!!!

    At least we have a plan, a vision and are giving it every ounce of energy to try to make something right for the people. They, WE, are the ones that have been paying for content our entire lives that we do not want to watch. Genos will win and we ask for your support. Genos creates tens of thousands of jobs but disrupts many disrupting needing industries. The company has 7 patents, THE CYCLOPS REMOTE CONTROL (awesome! Available xmas) and tons of very very cool features but we will save that for next time.

    Thank you for your time and consideration.

    Regards,

    Rob Shambro
    Chairman/CEO
    [email protected]

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